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The Joys of Mobile Advertising - Bulk & Two way SMS
Bulk SMS gateway is a term used in the mobile advertising arena as a process of sending multiple (thousands) of SMS's to potential customers from a variety of platforms to mobile phones.
Since SMS gateway utilizes POP3 for message delivery, it can be synchronized or merged with any readymade email setup with least amount of customization. Messages are sent using a PC (Personal Computer) with an array of front end technologies such as email servers, software programs and even websites.
Bulk SMS gateway is a great tool for mobile advertisers to organize marketing campaigns for their clients.
Short messaging service or SMS has suddenly become an important communication amour in the world of mobile marketing. It has become the most efficient way for brands to get in touch with their target audience at an affordable price.
Bulk SMS gateway offers several advantages -
1. It offers a cheap and easy way to send and receive messages across the globe.
2. The ability to target thousands of potential customers with just a mouse click.
2. Software based - therefore managing various campaigns and clients becomes a hassle free process.
3. It also offers precise transaction records and logs.
4. Suitable for all industries.
Though SMS may appear docile and a passive cell phone feature, it can turn into a lethal marketing tool in conjunction with Bulk SMS gateway. The list of chores that this technology can perform is long. Send bulk SMS to exploit the following tasks -
1. Product and service launch.
2. Promotional offers.
3. Polls, surveys and celebrity chats.
4. Information on demand (Railways, Airline, Hospital etc).
Another great advantage of using such a service is its inherent speed. Once the message is composed, it can be sent to a large number of recipients quickly. Within minutes the message reaches thousands of people located at different geographical locations.
A two way SMS as the name suggests is used by mobile advertisers to send as well as receive messages (responses). It means, a marketer sends a question and the receiver answers it. Two way SMS is quite useful for television reality shows where people need to vote or support their favorite contestant. It can also be utilized for other purposes such as surveys, contests and of course for providing information on demand.
A two-way SMS uses short codes usually 5-6 digits long. The reason is simple; it is easy to remember a five digit number. Once this unique short code is assigned to a particular entity it cannot be allocated to anyone else.
When an SMS is received from a known short code, people do not hesitate to open and respond. Two way SMS provides instant results in the form of feedbacks. In a two-way SMS setup, marketers can freely manage incoming messages by either deleting or responding appropriately.
Another aspect of two-way SMS is the use of KEYWORD along with short code. Keyword is generally utilized for managing multiple accounts or products. For example vote >> 25252 or name >> 25252.
About the Author
mVaayoo is a trusted name to send bulk sms, voice SMS and other mobile value added services bulk SMS gateway and two way SMS.